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MINAGRI initiates the consolidation program that promotes the brand 'Lemon Pica

MINAGRI

initiates the consolidation program that promotes the brand 'Lemon Pica

Monday May 16, 2011 trawl for debt Indap

Agriculture Minister, José Antonio Galilea, described as a great opportunity to move forward in building the brand "Pica Limon," the new program that will support a MINAGRI group of farmers in the area linked to the production of this citrus fruit, the first nationally to win the Geographical Indication Registry of the National Institute of Industrial Property (INAPI).

At a ceremony in the Tarapaca region, Secretary of State reported that by forming a new group of Technical Advisory Service (SAT) and the Alliance program Productive Agricultural Development Institute (Indap) will seek to improve aspects such as brand management and improving product quality.

"The registration of geographical indication for the lemon Pica was a desire that remained for 15 years farmers in this sector Tamarugal oasis. Due to his efforts and perseverance, may differentiate this from other citrus produced in different parts of the country and thus, assure consumers that actually was grown and harvested in this area, under strict safety and quality products, "said Galilee. SAT program will provide legal advice and organizational and support to producers from the agricultural point of view to enhance quality and performance. In addition to the above, will promote the establishment of sustainable business relationships based on quality assurance and product management.

• The geographical area where the citrus fruit produced covers a limited area of \u200b\u200b5808.63 hectares, located in the popular Oasis de Pica Tamarugal Province. The annual production of "Lemon Pica" is about 500 thousand tons, according to the Agricultural Census conducted in 2007 by the National Institute of Statistics.
KEY:
• INAPI
,
• Indap , José Antonio Galilea
,

Pica Limon, MINAGRI

,

agriculture minister,

Tarapacá Region,

SAT, Technical Advisory Service

Source: http:/

/ rbb.cl / pbt SEE, THINK, WRITE . Greetings Rodrigo González Fernández

Diploma in Corporate Social Responsibility "UN

Diploma in Knowledge Management" UN

Diploma in Management UN in Public Administration

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