Monday, May 16, 2011
Juandice More Condition_symptoms
- Today, trade between countries is an issue that has captured the interest of many. Medium and large companies have seen the need to insert themselves in global markets, forcing top leaders to form in their ability to trade and negotiate with the outside world. fact, Costa Rica has been one of those countries that have signed free trade agreements not only with the countries of the region, but with major world powers. Among which can highlight the FTA with the U.S. and the next to be signed with the Republic of China. Given this global picture, it is important that employers examine and analyze the international environment around them to find new ways to increase business growth, competitiveness and the opportunity to explore new markets. Within this framework, it is essential that companies are fully aware of the political, market diversity and risks of the country in establishing the business, thus consider whether this situation affects you or not and if necessary establish the link. To expand a little on this subject, Professor of ADEN Business School Liliana Gnazzo, an expert on the subject, visited Costa Rica as part of the training being done by an important group of businessmen from the region, where it provided participants with management tools in the process of internationalization of the company. first instance be addressed in international and regional scenarios, analyzing economic indicators, political and social as well the local scene, ie macro-economic statistics of Costa Rica. Participants learned to develop an International Business Plan that allows them to discuss in advance potential target markets and self-assessment of business conditions for internalization. Finally, we considered the new tools of International Marketing position in the large markets, business strategy focusing on sustainable competitive position of companies.
The big challenge is to face a world without borders, opportunities and dangers that must be analyzed in detail, such as the elimination of customs duties and charges affecting exports and imports, elimination of nontariff barriers and liberalization in trade, among many others. CEO ADEN Business School
ajgil@aden.org
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