leading corporate social responsibility and social networks
Corporate social responsibility and social networks
Monday, May 16, 2011
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- The development of web 2.0 and social networks introduce new elements in the model of business communication. It is not just that companies incorporate these new channels of communication strategies, but also, given that the conversation about products, services and activities already taking place spontaneously in social media, to engage in that conversation. Currently, the corporate image is greatly influenced by the thoughts and conversations of consumers via social networks. The dialogue between consumers and businesses can be very beneficial for both and create or strengthen a sense of community. When consumers are treated as citizens can help spread the message of the company, say in the style of a new product, helping to improve service, to create a brand, etc. The increasing use of social networks in the business world, discussed in the most recent research is a clear evidence of the will of the leaders to interact in a more transparent with its stakeholders through these new technologies. the extent that business leaders strive entities to achieve more sustainable and socially responsible use of social media is essential. At the end of the day, while corporate social responsibility (CSR) is an expression of commitment to a corporation with the public good, social networks allow interaction and dialogue with that public. In this sense, the networks have begun to play an important role in how companies present to the society of their corporate social responsibility policies that tend to be increasingly considered an element of innovation and not just a set of guidelines to avoid problems.Reporter: Enrique Bonson.
In the opinion of some experts, a good number of companies using social networks to try to generate a viral interest on socially responsible work they are doing. More and more companies talk with their stakeholders on the causes that interest them and the strategies to cooperate with them and have a positive impact in the world. According to this capacity to facilitate business communication and engagement with customers, employees, investors and other stakeholders, social networks will promote socially responsible conduct giving rise to what we might call CSR 2.0, or RSC2 direct reference to the effect CSR x CSR (corporate social responsibility media x social networks). The multiplier effect also occur in cases of irresponsible practices, examples of recent revolutions put us in Tunisia and Egypt, where thousands of citizens unhappy with the practices of their governments have used social media to impart demand reforms and call for the peaceful uprising to achieve their goals.
Finally, regarding the extent of use of social networks in the field of corporate social responsibility, the report Social media sustainability index (Social Media Influence, 2010) focuses on the practice of communication through social networks of 287 companies North America and Europe included in the Dow Jones Sustainability Index.
Among the report's findings highlight the following: 85% of the surveyed companies use social media in its communication strategy (public relations, customer service or marketing), in relation to sustainability or corporate social responsibility, 22 , 5% use social media to communicate specific activities associated with them, 19.5% use general social media channels and 58% did not communicate anything, by sector, the technology is the most used social media communications CSR, and companies, General Electric, IBM, Ford, Starbucks and Allianz be the right choice. Enrique Bonson. Chairman of the Committee on New Technology and Accounting AECA. Professor at the University of Huelva.
Source: Five Dias.com
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Rodrigo González Fernández
Diploma in Corporate Social Responsibility "UN Diploma in Knowledge Management" UN Management Diploma in Management UN Public
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Rodrigo González Fernández
Diploma in Corporate Social Responsibility "UN Diploma in Knowledge Management" UN Management Diploma in Management UN Public
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