brands: The era of "Fresh Design": the simpler and more direct the better for all consumers
The era of "Fresh Design": the simpler and more direct the better for all consumers
Monday, May 16, 2011
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brands are renewed and move. Thus proposes design expert Diego Giaccone. You need creative aggiornamiento criteria when developing any kind of advertising. Between aesthetics and functionality, which techniques are imposed for a good branding
By Diego Giaccone
* To achieve a cool brand, it is necessary mind of the same quality. This is the beginning of fresh design, a concept that realizes something is not static, is innovative, healthy, and not overloaded aggiornamiento . In short ... it's strawberry.
To think the product in this way a study is needed to have that mentality. Expanding the horizon
If I approach the design from the traditional view (boxed, thinking only of their problems and business challenges) I lose sight of the consumer voice.
The customer is not always open to new proposals and it is there where it plays an important role for the designer 
open your eyes and make alternative
noted before, a strategic issue or many times for lack of time, were not taken into account by the marketing manager of the organization. open your eyes and make alternative The goal is to help the client to think about your brand
.Beyond
Designer Today is no longer design for designers. The public consumes design down to technology and many of the brands are positioned for that.
design ceased to have a purpose just to add aesthetic functional, because that is what is giving priority to the consumer. 
packaging design the only thing tangible that has the company and links you directly to the consumer. We need help contact is made and when that happens, we can say that branding succeeded. Therefore, it is necessary to pack that reflects what is the essence of the brand
. For this, we think the company's business objective. Different levels of reading
After the exhibition, the realization, cost, what the competition is going to be next to the gondola, how is the consumer, what reading levels are going to prioritize. Reading levels are essential for packaging. The first thing to determine is what we want to see consumers: the brand?, Has any attribute?, Is the content?, Is the benefit?.
This is the differential of purchase. Therefore, the design should help sales. Therein lies the challenge. Todaythe design studio is asking not only be strategic. This feature is a base from where to go, you can not not be. Today you need much more than that and the part of the break is the hardest but most need the marks.
The truth of the "street"
beyond the design and aims to add ideas about the brand.
The two characters
At the time of building a branding strategy, as designers, actors, there are two determinants: the company, which provides the strategic vision and product knowledge, and consumer , that's who constantly tests the organization through their choices.
For products mass consumption, the consumer often has little time for
visual image because you have the packaging to convey the concept of the mark, the added value that will make the difference with other products, and the perception should be instantaneous.
The concept and the time
So we have two factors that we serve: to convey the concept of brand, working with the immediacy of the election. Client My client is the people. Being specialized in consumer products, the strategy has to be addressed those seconds that the consumer is in front of the shelf and have to decide what it takes. Three of five
purchasing decisions are made in the nacelle.
We must be very sensitive to what people ask for today but always thinking ahead. Knowing how to read consumer trends. is a problem when a study more the manager knows that people
. It's a mistake to over-professionalism in the design.must be aligned strategically within the business but not creative. Be innovative. If only design I know you like the manager, we will have a brand that has fresh, modernized, but something classic.
Knowing how to read the trend
If simple, best in Europe, is now imposed on the tendency of simple designs, with designs where the pack is placed on the product detail what this why? Because there is no crisis crisis and when people want simple messages,
want to know what you are buying and spend as little as possible . Upgrading , meet the people who hired me, have an open mind. Able to read reality. The client is looking to take him out of "the box." We must take a critical look without that harms the business. So should think the brand from all
experience
To achieve the roads are endless. Personally, from the study, organized days of trends, we surveyed and analyzed how the features are given to enhance brand experiences with existing design solutions and innovative. treat that is fresh. Is that I mentioned a few paragraphs above: When you study design not only asked to be strategic. It must be more than that. Today design involves addressing the whole of a brand.
* SURE Brandesing Creator
Source:
SEE, THINK, WRITE
. Greetings
Rodrigo González Fernández
Diploma in Corporate Social Responsibility "UN Diploma in Knowledge Management" UN
Diploma in Management in Public Administration UN
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