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Branding Aquí y Ahora know What brands? Sustainable Competitiveness

VI Jornada Branding Here and Now, "June 2
Kursaal Branding
Here and Now What brands know?
The meeting will take place June 2 at the Kursaal and provide attendees with guidance and experience on "how to generate business value from the creation and strategic management of a strong brand image and credible"
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Experts of the hospitality industry and consumer as Olivé Xavier (Xavier Olivé Associates), Alvaro Boada (De Dietrich - Group FAGOR Group), Elen Orcolaga (Angulas Aguinaga), José Luis Lapuente (CRDO The Rioja), Fernando Goni (Hotel Quinto Real) and Amaia García (Restaurant A fire Black) will answer this question in the 'VI Jornada Branding Here and Now' of Donostia know
What brands? How can you distinguish one brand in the food industry? How can we manage the marking in order to generate value for the customer and the company? Recognized professionals in the field of communication and culinary and consumption will respond to these issues in the framework of the Sixth Conference on Branding Here and Now, under the title 'Branding Taste, the flavor of the brand' will take place on 2 June, at the Kursaal in San Sebastian. The session, organized by the Faculty of Business of Mondragon, the Chamber of Comecio of Gipuzkoa, AZK, meet in the conference center industry experts donostiarra as Olivé Xavier (Xavier Olivé Associates), Alvaro Boada (De Dietrich Fagor Group-Group), Elen Orcolaga (Elvers Aguinaga), José Luis Lapuente (CRDO La Rioja), Fernando Goni (Hotel Quinto Real) and Amaia García (Restaurant A Black Fire). In addition, with the participation of the Rector of Mondragon, Iosu Zabala, Director of Innovation and Knowledge of the House of Gipuzkoa, Ana Ugalde, and founding partner of AZK, Dani Miguélez.
"Our menu consists of flavors and seasonings typical of the richest cuisine, all with a few touches for leisure, culture and tourism. Flavors and spices from here, but it also tasted by our visitors, and this thanks to our organizations have worked with these issues and have known transmission over communication creating benchmarks. Others are just starting the road, "pointing from the organization of the day.
With this day is to" sensitize the business about the need to consider the brand as a key strategic asset when competing in increasingly more comprehensive, forward the organizers of the Day, "as well as moving the audience a variety of methodologies to address brand management to create value for the customer and the company," he explained.
To do this, " reflect on the factors considered critical for optimal management brand in increasingly less traditional and more complex, "explained the organizers of the day.

Case studies and discussion

The day will start at 9.30 am on the hand of the rector of Mondragon, Iosu Zabala, director of Innovation and Knowledge of the House of Gipuzkoa, Ana Ugalde, and the founding partner of AZK, Dani Miguélez.
Then Xavier Olivé expert, will speak on 'How to differentiate a brand in the sector power ', bringing his extensive experience in this field and providing useful tips to achieve this goal. Álvaro Boada, De Dietrich Fagor Group-Group will be the next expert to participate in the act, focusing on this case in reality around a trade-mark, with his paper''De Dietrich: haute cuisine closer to home. " After his speech, is embroidered in the field experience of a consumer brand, with the help of Elen Orcolaga, angles Aguinaga, with his speech 'Seafood specialties in new consumption occasions. " The section dedicated to culinary brands will develop José Luis Lapuente, the CRDO La Rioja, who will speak on 'Rioja. And key challenges. " To finish the day, there will be a roundtable en la que participarán el ex pelotari Fernando Goñi, propietario del Hotel Quinto Real, que se centrará en 'Entre fogones y frontones y viceversa' y Amaia García, del innovador restaurante donostiarra 'A Fuego Negro', que contará su experiencia 'A Fuego Negro: marca de sentidos'. Fuente :
http://www.puromarketing.com/31/9896/aqui-ahora-saben-marcas.html
 
CONSULTEN, OPINEN , ESCRIBAN
. Saludos
Rodrigo González Fernández

Diplomado on "Corporate Social Responsibility" UN

Diploma in Knowledge Management "UN

Diploma in Management in Public Administration UN



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