Monday, May 16, 2011

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MINAGRI initiates the consolidation program that promotes the brand 'Lemon Pica

MINAGRI

initiates the consolidation program that promotes the brand 'Lemon Pica

Monday May 16, 2011 trawl for debt Indap

Agriculture Minister, José Antonio Galilea, described as a great opportunity to move forward in building the brand "Pica Limon," the new program that will support a MINAGRI group of farmers in the area linked to the production of this citrus fruit, the first nationally to win the Geographical Indication Registry of the National Institute of Industrial Property (INAPI).

At a ceremony in the Tarapaca region, Secretary of State reported that by forming a new group of Technical Advisory Service (SAT) and the Alliance program Productive Agricultural Development Institute (Indap) will seek to improve aspects such as brand management and improving product quality.
"The registration of geographical indication for the lemon Pica was a desire that remained for 15 years farmers in this sector Tamarugal oasis. Due to his efforts and perseverance, may differentiate this from other citrus produced in different parts of the country and thus, assure consumers that actually was grown and harvested in this area, under strict safety and quality products, "said Galilee. SAT program will provide legal advice and organizational and support to producers from the agricultural point of view to enhance quality and performance. In addition to the above, will promote the establishment of sustainable business relationships based on quality assurance and product management.
  • The geographical area where the citrus fruit produced covers a limited area of \u200b\u200b5808.63 hectares, located in the popular Oasis de Pica Tamarugal Province. The annual production of "Lemon Pica" is about 500 thousand tons, according to the Agricultural Census conducted in 2007 by the National Institute of Statistics.
    • KEY:
  • INAPI
    • ,
  • Indap , José Antonio Galilea
    • ,
Pica Limon, MINAGRI

,

agriculture minister,

Tarapacá Region,

SAT, Technical Advisory Service

Source: http:/

/ rbb.cl / pbt SEE, THINK, WRITE . Greetings Rodrigo González Fernández

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2.0 POLICY: The policy and cyber 2.0

The cyber and politics 2.0


written by Nobel Feebbo Internet
appears as a key tool for political 2.0 . And is that the current candidates are joining social networks, reaffirming its presence in
facebook and twitter

,
ahead of the upcoming local and regional elections.

A clear example is the president of the Community of Madrid, Esperanza Aguirre. Has secured more supporters in

facebook and twitter , that the other candidates who attend the regional elections of May 22. So says a study by the PR firm Ketchum Pleon. This study further asserts that nearly 83% of candidates for regional presidencies, are already working through the network. In the ranks of the PSOE, Pedro glycerol is who sits above the rest of the politicians, with 12,800 'friends' on facebook , or Lehendakari, Patxi Lopez, who has 9,200 followers on the network
.

Intelligencecompas shown in a study on political and social networks that 96% of the public appreciates the social networks as a means of interaction with their politicians. And yet there is still a long way to go, since only 21% of respondents have a 'your candidate' as a friend on the network . Youtube has been the springboard for innovation for some politicians. The first to deal with thousands and thousands of web site of the famous

was the U.S. president, Barack Obama, who received 11,000 questions chosen by 640,000 votes in the network. This was the first experiment 'Youtube World View'. Meanwhile, in our country, was the Prime Minister, José Luis Rodríguez Zapatero, who clashed with the English audience.

The Internet is room for all opinions, and it demonstrates the platform "Les Votes No (# nolesvotes), which seeks to punish political parties. It has a group on facebook of over 7000 people, more than 36,000 "like" and more than 8,000 retweets

. The initiative has been nominated for "Best campaign of social activism" in

BoBs awards.

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News "electoral program?: Politicians use social media to talk about his life

News


electoral program "?: Politicians use social media to talk about his life
Raquel C. Pico

municipal elections. Politicians have launched the use intensive social networks for the election campaign, but if not keep pace then the effect could be very negative.

English politicians do not use social networks to advertise their political agenda. Or if they do, that's not what fans are expecting or want to receive. For the fans and followers of the candidates of the upcoming municipal and regional
what they care about is the personal side of their potential mayors and presidents. campañaelectoral

This is reflected in Policy 2.0 study conducted by the agency 101, which concluded that Internet users are more interested in knowing what is the favorite series or weekend plans of his political manifesto. Politicians have understood and have gone to the mill to start social networks through votes.

humanize her profile politicians using social networks and added to their Facebook profiles of their personal tastes and the type of music that excites them. Interestingly, English politicians not only have fan pages. The

50% of them also have to take personal profile, as well as fans, friends.

"Social media is not removable," warns the director general

101, Gustavo Entrala. "Your entry implies it with transparency, accountability and continuity, something that politicians should not forget if you do not want to end up losing the confidence of citizens, "he advises.

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TECCHILE: Lenovo ThinkPad X1, we can almost touch it with your fingers

Lenovo ThinkPad X1, we can almost touch it with your fingers


10 comments
Javier Penalva to rate this post login with Facebook Connect

It's getting hard to get the officer of Lenovo ThinkPad X1, but it must be falling. In the manufacturer's website and featured in the comparative, so it is almost just sit and wait. As we do, what if we know any details of this future Chinese laptop? The ThinkPad Levovo

X1 will have a 13.3 inch screen avatar that we now know to be one of their strengths because they use a IPS type panel. It will be a thin and light notebook, weighing only 1.36 kg despite its screen dimensions. The thickness has been set at 1.6 cm.

.

Lenovo ThinkPad X1 teaser

Tags:

Lenovo, Lenovo

Source: Engadget

MAS EN
Rodrigo González Fernández
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Diploma in Management UN in Public Administration
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brands: The era of "Fresh Design": the simpler and more direct the better for all consumers

The era of "Fresh Design": the simpler and more direct the better for all consumers
brands are renewed and move. Thus proposes design expert Diego Giaccone. You need creative aggiornamiento criteria when developing any kind of advertising. Between aesthetics and functionality, which techniques are imposed for a good branding

By Diego Giaccone
* To achieve a cool brand, it is necessary mind of the same quality. This is the beginning of fresh design, a concept that realizes something is not static, is innovative, healthy, and not overloaded aggiornamiento . In short ... it's strawberry.
To think the product in this way a study is needed to have that mentality. Expanding the horizon

If I approach the design from the traditional view (boxed, thinking only of their problems and business challenges) I lose sight of the consumer voice.

The customer is not always open to new proposals and it is there where it plays an important role for the designer open your eyes and make alternative
noted before, a strategic issue or many times for lack of time, were not taken into account by the marketing manager of the organization.

The goal is to help the client to think about your brand

.

Beyond

Designer Today is no longer design for designers. The public consumes design down to technology and many of the brands are positioned for that.

design ceased to have a purpose just to add aesthetic
functional, because that is what is giving priority to the consumer. Llega la era del "Fresh Design": cuanto más simple y directo tanto mejor para todos los consumidores
packaging design the only thing tangible that has the company and links you directly to the consumer. We need help contact is made and when that happens, we can say that branding succeeded. Therefore, it is necessary to pack

that reflects what is the essence of the brand

. For this, we think the company's business objective. Different levels of reading

After the exhibition, the realization, cost, what the competition is going to be next to the gondola, how is the consumer, what reading levels are going to prioritize. Reading levels are essential for packaging. The first thing to determine is what we want to see consumers: the brand?, Has any attribute?, Is the content?, Is the benefit?.

This is the differential of purchase. Therefore, the design should help sales. Therein lies the challenge. Today

the design studio is asking not only be strategic. This feature is a base from where to go, you can not not be. Today you need much more than that and the part of the break is the hardest but most need the marks.

The truth of the "street"

serves not be satisfied because my design like managers, because if after the product hit the streets and is a disaster, the design failed. The designer lately is getting up in the supply of products. Van

beyond the design and aims to add ideas about the brand.

The two characters

At the time of building a branding strategy, as designers, actors, there are two determinants: the company, which provides the strategic vision and product knowledge, and consumer , that's who constantly tests the organization through their choices.
For products mass consumption, the consumer often has little time for

choose between one product or another, seconds perhaps, and that's where it plays a fundamental role

visual image because you have the packaging to convey the concept of the mark, the added value that will make the difference with other products, and the perception should be instantaneous.

The concept and the time

So we have two factors that we serve: to convey the concept of brand, working with the immediacy of the election. Client My client is the people. Being specialized in consumer products, the strategy has to be addressed those seconds that the consumer is in front of the shelf and have to decide what it takes. Three of five
purchasing decisions are made in the nacelle.

We must be very sensitive to what people ask for today but always thinking ahead. Knowing how to read consumer trends. is a problem when a study more the manager knows that people

. It's a mistake to over-professionalism in the design.

must be aligned strategically within the business but not creative. Be innovative. If only design I know you like the manager, we will have a brand that has fresh, modernized, but something classic.

Knowing how to read the trend

We need to know what the company wants to know yet how we got to the customer. Must be designed for what we say that people will want and not only for what you want today. Should be able to read market trends and know that people will want in the future.

If simple, best in Europe, is now imposed on the tendency of simple designs, with designs where the pack is placed on the product detail what this why? Because there is no crisis crisis and when people want simple messages,
want to know what you are buying and spend as little as possible . Upgrading , meet the people who hired me, have an open mind. Able to read reality. The client is looking to take him out of "the box." We must take a critical look without that harms the business. So should think the brand from all

. Improve

experience

To achieve the roads are endless. Personally, from the study, organized days of trends, we surveyed and analyzed how the features are given to enhance brand experiences with existing design solutions and innovative. treat that is fresh. Is that I mentioned a few paragraphs above: When you study design not only asked to be strategic. It must be more than that. Today design involves addressing the whole of a brand.

* SURE Brandesing Creator

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Rodrigo González Fernández

Diploma in Corporate Social Responsibility "UN Diploma in Knowledge Management" UN

Diploma in Management in Public Administration UN


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Branding Aquí y Ahora know What brands? Sustainable Competitiveness

VI Jornada Branding Here and Now, "June 2
Kursaal Branding
Here and Now What brands know?
The meeting will take place June 2 at the Kursaal and provide attendees with guidance and experience on "how to generate business value from the creation and strategic management of a strong brand image and credible"
Tags:


Experts of the hospitality industry and consumer as Olivé Xavier (Xavier Olivé Associates), Alvaro Boada (De Dietrich - Group FAGOR Group), Elen Orcolaga (Angulas Aguinaga), José Luis Lapuente (CRDO The Rioja), Fernando Goni (Hotel Quinto Real) and Amaia García (Restaurant A fire Black) will answer this question in the 'VI Jornada Branding Here and Now' of Donostia know
What brands? How can you distinguish one brand in the food industry? How can we manage the marking in order to generate value for the customer and the company? Recognized professionals in the field of communication and culinary and consumption will respond to these issues in the framework of the Sixth Conference on Branding Here and Now, under the title 'Branding Taste, the flavor of the brand' will take place on 2 June, at the Kursaal in San Sebastian. The session, organized by the Faculty of Business of Mondragon, the Chamber of Comecio of Gipuzkoa, AZK, meet in the conference center industry experts donostiarra as Olivé Xavier (Xavier Olivé Associates), Alvaro Boada (De Dietrich Fagor Group-Group), Elen Orcolaga (Elvers Aguinaga), José Luis Lapuente (CRDO La Rioja), Fernando Goni (Hotel Quinto Real) and Amaia García (Restaurant A Black Fire). In addition, with the participation of the Rector of Mondragon, Iosu Zabala, Director of Innovation and Knowledge of the House of Gipuzkoa, Ana Ugalde, and founding partner of AZK, Dani Miguélez.
"Our menu consists of flavors and seasonings typical of the richest cuisine, all with a few touches for leisure, culture and tourism. Flavors and spices from here, but it also tasted by our visitors, and this thanks to our organizations have worked with these issues and have known transmission over communication creating benchmarks. Others are just starting the road, "pointing from the organization of the day.
With this day is to" sensitize the business about the need to consider the brand as a key strategic asset when competing in increasingly more comprehensive, forward the organizers of the Day, "as well as moving the audience a variety of methodologies to address brand management to create value for the customer and the company," he explained.
To do this, " reflect on the factors considered critical for optimal management brand in increasingly less traditional and more complex, "explained the organizers of the day.

Case studies and discussion

The day will start at 9.30 am on the hand of the rector of Mondragon, Iosu Zabala, director of Innovation and Knowledge of the House of Gipuzkoa, Ana Ugalde, and the founding partner of AZK, Dani Miguélez.
Then Xavier Olivé expert, will speak on 'How to differentiate a brand in the sector power ', bringing his extensive experience in this field and providing useful tips to achieve this goal. Álvaro Boada, De Dietrich Fagor Group-Group will be the next expert to participate in the act, focusing on this case in reality around a trade-mark, with his paper''De Dietrich: haute cuisine closer to home. " After his speech, is embroidered in the field experience of a consumer brand, with the help of Elen Orcolaga, angles Aguinaga, with his speech 'Seafood specialties in new consumption occasions. " The section dedicated to culinary brands will develop José Luis Lapuente, the CRDO La Rioja, who will speak on 'Rioja. And key challenges. " To finish the day, there will be a roundtable en la que participarán el ex pelotari Fernando Goñi, propietario del Hotel Quinto Real, que se centrará en 'Entre fogones y frontones y viceversa' y Amaia García, del innovador restaurante donostiarra 'A Fuego Negro', que contará su experiencia 'A Fuego Negro: marca de sentidos'. Fuente :
http://www.puromarketing.com/31/9896/aqui-ahora-saben-marcas.html
 
CONSULTEN, OPINEN , ESCRIBAN
. Saludos
Rodrigo González Fernández

Diplomado on "Corporate Social Responsibility" UN

Diploma in Knowledge Management "UN

Diploma in Management in Public Administration UN



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Sustainable Competitiveness business
  • Today, trade between countries is an issue that has captured the interest of many. Medium and large companies have seen the need to insert themselves in global markets, forcing top leaders to form in their ability to trade and negotiate with the outside world. fact, Costa Rica has been one of those countries that have signed free trade agreements not only with the countries of the region, but with major world powers. Among which can highlight the FTA with the U.S. and the next to be signed with the Republic of China. Given this global picture, it is important that employers examine and analyze the international environment around them to find new ways to increase business growth, competitiveness and the opportunity to explore new markets. Within this framework, it is essential that companies are fully aware of the political, market diversity and risks of the country in establishing the business, thus consider whether this situation affects you or not and if necessary establish the link. To expand a little on this subject, Professor of ADEN Business School Liliana Gnazzo, an expert on the subject, visited Costa Rica as part of the training being done by an important group of businessmen from the region, where it provided participants with management tools in the process of internationalization of the company. first instance be addressed in international and regional scenarios, analyzing economic indicators, political and social as well the local scene, ie macro-economic statistics of Costa Rica. Participants learned to develop an International Business Plan that allows them to discuss in advance potential target markets and self-assessment of business conditions for internalization. Finally, we considered the new tools of International Marketing position in the large markets, business strategy focusing on sustainable competitive position of companies.
    The big challenge is to face a world without borders, opportunities and dangers that must be analyzed in detail, such as the elimination of customs duties and charges affecting exports and imports, elimination of nontariff barriers and liberalization in trade, among many others. CEO     ADEN Business School
    ajgil@aden.org


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How To Install Mount And Blade On Wine

UTALCA business, sustainable certification

  • UTALCA, a leader in sustainability certification
    no longer enough for a company to offer the market a quality product at a good price. The trend in the world suggests that it is increasingly required the use of sustainable practices in different areas as environmental protection and social responsibility. are new values \u200b\u200bwhich have become increasingly important and the wine industry is taking charge. Along the same lines, the University of Talca, through its Technology Centre Vine and Wine (CTVV), began work in recent years.
    Currently, along with wines from Chile, CTVV develop a technology transfer project for the dissemination of sustainable management practices for Chilean wine, which provides funding Innova CORFO.     "What is sought is that, through these practices, national wine companies are capable of producing high quality wine, can reconcile profitability, environmental protection and social responsibility, "said Yerko Moreno, director of CTVV and Vice President for Innovation, Development and Technology Transfer UTALCA Among these parameters, are considered the vineyard management, warehouse management, relations with neighbors and community, among others. CONTINUOUS IMPROVEMENT
    All these practices are contained in a code of sustainability that CTVV took about two and half years to develop. Yerko Led by Moreno, the center worked with other scholars of our university and technical Viñas Viñas Errazuriz-Caliterra and Colchagua. "It's a self-assessment tool and which can stimulate continuous improvement in the company for the category," says Moreno. The code adopted Wines of Chile, through consortia, its technical arm, to promote the culture of self-evaluation among its affiliates. The Technology Center of Vine and Wine is part of the certification committee.
    "I have been involved in the promotion of this Code of Sustainable Practices as part of a Sustainability Program of the industry, which also promotes the use of renewable energies, energy efficiency and featuring content from the Global Reporting Initiative (GRI), "says Moreno. According to the European organization for sustainability in all organizations, reports of social performance, environmental and economic, should be comparable to routine financial reports. code for self-sustainability is a procedural manual of 180 pages will be available online. The certification system will handle Vinos de Chile. Yerko Moreno says there is no commercial interest in the subject and the participation of the University Talca is a contribution from the perspective of university social responsibility.
    LEADERSHIP "The initiative has been very well received and, moreover, has enabled the University of Talca as a leader in work schemes and sustainable management issues in an industry as iconic as that of wine. We are the only university that is working on this issue, "he says. The CTVV working on this technology transfer program about eight months ago and will last until year-end deadline by which they hope to have the first companies certified. The estimate is that in the near future, will ensure that a significant percentage of Chilean wineries already have this certification. "The idea is that each bottle of Chilean wine comes with a seal of sustainability", says the CTVV director. TRENDS
    The scope of the program for the development of the industry are enormous. This indicates the new trends among international consumers that privilege not only good quality products at reasonable prices. "In the process of production of these goods also has to respect the environment and reconciles this regard to social responsibility," says
    That means it will not be sufficient to produce quality wines, since "this concept is should incorporate components that are out of the bottle, soft parts, if you will. "
Basically, these requirements that could even beyond wine. "In the not very close, it is likely that other export industries of the agricultural area mimic this initiative and develop sustainability certification schemes for their products," said Moreno.
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Rodrigo González Fernández
Diploma in Corporate Social Responsibility "UN Diploma in Management Knowledge "UN Diploma in Management in Public Administration UN

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leading corporate social responsibility and social networks

Corporate social responsibility and social networks
  • The development of web 2.0 and social networks introduce new elements in the model of business communication. It is not just that companies incorporate these new channels of communication strategies, but also, given that the conversation about products, services and activities already taking place spontaneously in social media, to engage in that conversation.
    Currently, the corporate image is greatly influenced by the thoughts and conversations of consumers via social networks. The dialogue between consumers and businesses can be very beneficial for both and create or strengthen a sense of community. When consumers are treated as citizens can help spread the message of the company, say in the style of a new product, helping to improve service, to create a brand, etc. The increasing use of social networks in the business world, discussed in the most recent research is a clear evidence of the will of the leaders to interact in a more transparent with its stakeholders through these new technologies. the extent that business leaders strive entities to achieve more sustainable and socially responsible use of social media is essential. At the end of the day, while corporate social responsibility (CSR) is an expression of commitment to a corporation with the public good, social networks allow interaction and dialogue with that public. In this sense, the networks have begun to play an important role in how companies present to the society of their corporate social responsibility policies that tend to be increasingly considered an element of innovation and not just a set of guidelines to avoid problems.
    In the opinion of some experts, a good number of companies using social networks to try to generate a viral interest on socially responsible work they are doing. More and more companies talk with their stakeholders on the causes that interest them and the strategies to cooperate with them and have a positive impact in the world.     According to this capacity to facilitate business communication and engagement with customers, employees, investors and other stakeholders, social networks will promote socially responsible conduct giving rise to what we might call CSR 2.0, or RSC2 direct reference to the effect CSR x CSR (corporate social responsibility media x social networks). The multiplier effect also occur in cases of irresponsible practices, examples of recent revolutions put us in Tunisia and Egypt, where thousands of citizens unhappy with the practices of their governments have used social media to impart demand reforms and call for the peaceful uprising to achieve their goals.
    Finally, regarding the extent of use of social networks in the field of corporate social responsibility, the report Social media sustainability index (Social Media Influence, 2010) focuses on the practice of communication through social networks of 287 companies North America and Europe included in the Dow Jones Sustainability Index.
    Among the report's findings highlight the following: 85% of the surveyed companies use social media in its communication strategy (public relations, customer service or marketing), in relation to sustainability or corporate social responsibility, 22 , 5% use social media to communicate specific activities associated with them, 19.5% use general social media channels and 58% did not communicate anything, by sector, the technology is the most used social media communications CSR, and companies, General Electric, IBM, Ford, Starbucks and Allianz be the right choice. Enrique Bonson. Chairman of the Committee on New Technology and Accounting AECA. Professor at the University of Huelva.

    Source: Five Dias.com
    Reporter: Enrique Bonson.
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Rodrigo González Fernández
Diploma in Corporate Social Responsibility "UN Diploma in Knowledge Management" UN Management Diploma in Management UN Public

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Wednesday, May 11, 2011

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BRIEFING SUPERTRONIC

I hope to spend some time and to clarify any doubts you may have about this system of measurement and growth test of traditional acupuncture meridians in a simple and effective.
I will make a brief statement of the energies of the five elements of Traditional Chinese Medicine, based the work of the electroacupuncture.
And a couple of demos from the audience. Thanks




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Saturday, May 7, 2011

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ENERGY AND RECOMMENDED PREPARATIONS FOR THIS MONTH OF MAY MENORCA

FUN, BRING THE MONTH OF MAY 5 SUNDAY MONDAY AND 5, we will come to rest and sunbathe.

GIVE
GYNEX
Throughout this month the temperatures are pleasant but may appear days storm.
at this time we must improve the adaptability of the organism to changes in time but also psycho-social changes in GYNEX (5-5-5 drops, 2 to 3semanas).

PROTEKTIN

Just before the storm can take GIVE (5 drops).

Korol
In May we continue to regeneration of the intestinal flora with PROBIO (2-0-2 capsules). Should proactively take CELITIN Korol and people with cardiovascular problems, if not already done so in the past month.


From ointments will use the PROTEKTIN for implementation at the sites of more sun exposure. After winter skin is more sensitive.
PROTEKTIN protects the epidermis from the deeper layers. All year we can use the cream for local use (moles, abnormal pigmentation, vitiligo, hives, mosquito bites)
CYTOVITAL

FACE LOTION
After sunbathing choose CYTOVITAL CARALOTION face and the body.




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